Apology Board Game

The Apology board game aims players to look back on their way of apology.
It tries to deliver a message of “Apology in words. Non-verbal apologies such as nodding or staring with regrettable eyes.

PROJECT Timeline

2015

Exhibition

Fifty Fifty, South Korea
Incheon International Design Fair

CATEGORY

Game Design
Social Change

TOOLS

Adobe Photoshop
Adobe Illustrator

Design Background

I had personally undergone several experiences of getting stepped on by others at the bus stop, subway, crowded space, and every other place. There was frequently no apology in words in return, but only ignorance and short glance followed up. The reluctance to apologize out loud is a deep-seated problem of Korean culture.I had personally undergone several experiences of getting stepped on by others at the bus stop, subway, crowded space, and every other place. There was frequently no apology in words in return, but only ignorance and short glance followed up. The reluctance to apologize out loud is a deep-seated problem of Korean culture.

Design Concept

The Apology board game talks about the deep-seated problem of Korean culture. People express apologies in ambiguous ways due to various reasons such as embarrassment.
With critical design and a serious game approach, the Apology board game tries to reveal the society deprived of verbal apology. The two players match the four sets of cards with different apology responses while remaining in silence. The game rule adversely conveys that nonverbal apology can never be the solution to the problem one has caused.

    Card Design

    The game is inspired by elements in the subway, where I often got stepped on by others, with no apology in return.
    Card designs are composed of elements in the subway such as handles, alert signs, seats, and more. Foot shaped cards are separated into two different sets – one for the attacker and the other one for the victim.
    Each player has 16 cards, 4 cards each for each step. On the back of the card, there is an image describing the action a player can take.

      Game rules

      The game starts under the context of inside a subway closely packed with people, where a passenger got stepped on the foot by another person.
      Before this simple mistake gets big into a hassle, lead the person who got stepped to accept the apology. At the start of the game, each player picks up a card of characteristic. The back of the characteristic card shows the attitude that the game player has to take. During the whole process of the game, players have to remain in silence, proceeding with the game through reading the counterpart’s face.
      Within a given time and chances, 10 minutes and six chances respectively, players have to match four sets of apology cards to heal the breach. Players may pick up a token to search for hints, but there’s also a trap among the tokens.

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